A thousand yuan a bottle of celebrity red wine, partly reflects the price of imported red wine in China. Why is the "public" red wine in foreign countries, when it comes across the sea, it is ten times higher than the price of the dragon gate? How can we practice a pair of eyes that judge the true value of a red wine?
The phenomenon of market phenomenon: the star buys the foreign wine country to buy the foreign wine to increase the year soaring
Celebrity stars buy foreign wineries
Last month, in a charity fundraising dinner held in Shanghai, "yao Ming brand red wine" become a high-profile, results from 60000 began to clap, this bottle of wine at the high price of 150000 yuan. With guns, conveniently to launch special Yao California wines for the Chinese market, according to media reports, the first group of 5000 cases of wine label will simply labeled "Yao Ming", high-end market. The wine was made from the napa valley in California in 2009 and sold for 1,775 yuan per bottle.
The number of wine imports has increased over the years
The fact that stars buy the wineries is a microcosm of the red-hot wine market in recent years. According to statistics, the number of imported wine in China reached 31.13 million liters in January and October 2011, a year-on-year increase of 31.40 percent. The amount of imported wines reached us $16.64 billion, up 68.20% year on year. And the average increase in wine imports has averaged 20 to 30 percent over the past five years. "China, especially in south China, is currently in the golden age of wine industry development and rising," analysts said.
Why do you pay for the price of red wine?
"In a foreign country, a euro a bottle of red wine also has two, sell at the airport is also probably four or five euro a bottle of red wine, more than 10 euro a bottle of red wine have been in class, but at home, as long as mentioned as French wine, frequently is hundreds of yuan." Ms. Lu, a wine lover, has seen a small price difference between domestic and foreign wine after several trips abroad. Why is foreign wine bought at home so expensive? The reporter interviewed a number of people who run wine wine and wine in the domestic industry, the analysis of the evidence.
High taxes are driving up prices
"The tax on imported red wine is very high, which raises the cost of domestic wine." High taxes are often the easiest to think of, and the first to blame. Two years ago in the wine industry of Sam roughly calculated brushstroke zhang for journalists, with a bottle of ordinary red wine imported from France back, for example, you first need to pass customs clearance, probably need to accept a 14% tariff; The price of the red wine after the tariff, multiplied by 10%, is levied as a consumption tax; Finally, there is a 17 per cent value-added tax on the basis of the consumption tax. The combined tax rate of a bottle of ordinary red wine has been around 48%.
Customs, each container is also need to pay the cost of inspection and quarantine "double check", after customs, import red wine also need to deal with "one to one" Chinese label. Many smaller companies do not qualify for import labels directly, they also need to find a unit to do so, and in the process, they also need to charge a fee of 3%. Plus the cost of logistics, the cost of a bottle of red wine that is normally imported from abroad to domestic sales has doubled. In this budget, there is no time and manpower cost to calculate each link.
In addition, domestic sale of imported red wine, also basically be not the breed that is the cheapest class in foreign country. Low level of red wine, the price is too low, almost no import value, so, generally we buy on the market to import red wine, also rarely is the cheapest kind of red wine in foreign countries. You can't compare the cheapest wine abroad with the imported red wine you see at home.
The price of wine encourages high prices
Besides the tax factors, however, a little knowledge of wine culture and wine consumers in the domestic market positioning, is also the reason of imported red wine prices generally higher than that of foreign. Some consumers' strangeness about the culture of wine has led to a choice of blind, which leads to the price of wine.
In addition, the French wine is law, not watering, fertilizing, when wine grape planting grape growing so the climate is very important, and not to increase production. Domestic demand, which has been growing fast in recent years, has also led to a "shortage of supply" in some of the country's less productive foreign wines.
The market is a mixed bag
Wine consumption is in the ascendant, the market is mixed. "People who do red wine don't necessarily know about red wine, and some people just have a speculative mentality and watch the cake come and go." One industry insider, who declined to be named, said the wine market was hot in recent years, and that the bar for investing in red wine was not very high. A few friends gather hundreds of thousands of people, carry a container of wine from abroad to sell, cost 20 yuan of cost of red wine to sell to hundreds of yuan or even thousands of dollars.
In addition, one industry insider pointed out that in China, red wine is mainly a matter of marketing, and business and group buying occupy the mainstream. "A lot of red wine is used for gift-giving, or for alcohol, and it doesn't require a high quality of red wine." This has also led to the possibility that some dealers will be able to set prices at will.
Experts say that mature consumers will become more rational
Domestic consumers are becoming more and more savvy, and there are more and more people in guangzhou who understand red wine. Victor told reporters that at present, some of the more upscale wine cellars are full of experts, and many of them are very good at wine tasting. "They all know what the average price is, and they know how to choose. His analysis, although the wine is still the same "niche" of consumption, however, with the popularity of wine culture, more people tried red wine, can distinguish the stand or fall of red wine, probably will reduce red wine market chaos. "The tens of dollars of red wine sold for thousands of dollars certainly won't last."
Industry insiders say the celebrity effect of celebrity wine has little effect on the overall market. "There are tens of thousands of wine brands around the world, and the actions of several stars are not enough to affect the market."
Tip: the magenta rating is classified
French wine is divided into four categories, the best wine in the bottle marked with AOC and even don't know how the liquor, the words have promised it is from the best origin and adopts the real material. The second type of VDQS is a wine that is upgraded to the AOC process, and the quality may be unstable. The third class, VDP, is popular because of its excellent quality, good taste and good taste. The fourth type of V.D.T. is a daily drink, and the French drink it in a very casual setting. Ms. Wen said that wine imported from China now typically takes the first and third classes. And even if the same is AOC wine producing, the price difference may also is very big, in general, the small region regional limit, the quality of the wine is also the better: for example, some within the AOC region can divide detailed to the village, castle, etc., the quality of the wine will be better.
In addition to knowing some of the wines, the most important way to determine the value of a wine is to taste it yourself. As long as it's a good red wine, there's a common denominator, which is that it's a long way back, and it doesn't feel like it's particularly exciting, it's very balanced, it's natural. If it's a red wine, it may taste good, but it's just a short scent and there won't be a lasting return.
