The future of bordeaux is likely to be a pale pink wine, said alain cissell, President of the bordeaux wine industry association in France.
Peach-red wine has gained popularity in the global wine market. The guardian said Waitrose's pink wine was up 104% in 2015 and Marks Spencer at 100%. The demand for peach-red wine was said to increase by 4,852 percent in 2001-2015.
There may be several reasons for the market's popularity. First of all, the quality of the peach wine is promoted, and more men are willing to try this style of wine. Second, the social network's propaganda about the culture of the peach-wine culture has led to more new consumers interested in mahogany wine.
A new trend in bordeaux?
Bordeaux also has a history of making peach wine. The local peach red wine is dark and full of wine, called "Clairet". But when the French Bordeaux wine industry association (Conseil Interprofessionnel du Vin DE Bordeaux, hereinafter referred to as CIVB) peach wine promotion strategy in 2010, they found that local Bordeaux style rose wine is too small, shallow, style and color light rose wine has received widespread consumer favorite.
The color of the peach wine is indeed an important factor in attracting consumers. However, the wine, formerly known as peach and red wine, is more widely used, as long as it is not a red wine or a white wine, and is almost always called a peach red wine.
