Brand imports wine road
Newly released data shows, with the reduction intariffs on wine imported wine in China's market share has increased from 6.6% in 2006 to 10%.Insiders predicted that its market share this year to reach 18%. All supported this predictionreality, is more World wine authority edited byTom Stevenson's wine report predicts that 2010demand for wine in China, fine wine will account for 50%, mid-range wines account for 40%, whilelow-grade wine accounted for only 10%.
There is no doubt that these data on the high end of the market in wine in China has been amajor market share of imported wine is worthy of a champagne celebration of news, but the goodnews did not cover up defects of imported wines-the lack of a strong and well-known brands. Nodominance of a market leading brand, decided thefuture wine industry will stage a flourishingsituation.
With imported wines brand awareness thandomestic wines, on channel, brand promotionshort Board defects such as coming in, importedwine business also come to realize that becausethere is no branding, consumer awareness is nothigh, obviated as a result of sales, brandsincreasingly focus on training high.
Currently market Shang imports wine brand has appeared a go brand route of pioneer, these imports wine commercial and different Yu Foullon, and Jun de, wine operators, although these wine commercial also fancy has brand of value but main training of also is himself firm of brand, on its any national of any brand wine not do promotion, and these firm of terminal network and no full spread, while due to lack market brand of training, consumers purchased Shi also completely no any purchased tendencies,Guide consumers and empowering consumers desireto buy isn't very strong. Another category ofimported wine distributors in cultivatingbranding it further to cultivate single winebrands. Like is gold butterfly, and Australia Tiger and Custer, are is go single wine brand of promotion and shaped, just each home are in fumble in the established himself unique of set brand promotion mode, like is Custer main is through himself do market to for brand of training of, main is since opened stores,, addition a brand promotion mode of representative is Australia Tiger company this using itself of sports platform, through sponsored sports events, and TV broadcast in national range within do air of promotion, then in landing and like do brand, and Long termmarketing distributors together to expand theTerminal. Undeniable is this business approachis proactive, and is one of the many importedgrape wine merchants and distributors need tolearn from.
We believe in the future of the Chinese market,domestic wines and imported wines will go hand in hand, imported red wine winner is committed to branding strong brands.
