Cofco hui zhuang, cofco's gathering the world top 500 enterprises and international well-known brands of professional operators imported wine, with "wine king," said the Chilean SENA winery for the first time into the xi 'an, tasting in westin hotel. Li shiyi, general manager of cofco, the general manager of global business at SENA winery, and Loreto Queirolo, marketing director of sanya, are attending the event.
It is understood that the recent Sena2015 vintages have just received a full rating from world class wine critic James saklin James Suckling100. The Sena brand, xi 'an station in China, also specializes in the vertical tasting master class for wine tasting experts, industry professionals and professional media. Activities launched for the first time from 1997 to 2014 for five consecutive years of wine for the guest's appraisal, many participants experienced from empty to add the melon production areas in different periods and endowed unique style and charm. In 2014, the first appearance of the new product was the highlight of the event. Guests fully appreciate the performance of the world's top level of Sena's brand, as well as the development of its brand value from the start-up ideal of the winery.
Sena sonya: the highlight of world wine
In 1995, the United States NapaValley region of pioneer Robert Mondavi and Chile Errazuriz aussino wine Eduardo Chadwick, founded the Chilean wine industry first multinational joint venture project, is committed to creating the world's top level representatives of Chilean wine, which is now known as Sena winery. For the past two decades, Sena has earned the reputation of the market for its consistent performance, ultimately setting the stage for the country's great high-end brand.
Sena winery is skeleton with cabernet sauvignon, adhere to its consistent style of bordeaux blend, and with characteristic of grape kaman, Chile contribute Chilean wine characteristics. On top of that, merlot, malbec, lilio and little vido also make the flavors of the wines more sophisticated. The beautiful Sena vineyard is located on the west side of the arcana valley, about 40 kilometers from the Pacific Ocean, about 100 kilometers north of San Diego. The entire vineyard covers an area of 42 hectares, and since 2005 Sena has refined its vineyard design to complement its indigenous ecosystem and biological dynamics.
Since its release, Sena has shown a consistent quality in all the world's high-end wines. Through the appreciation of the world's top tasting experts, it is widely acknowledged that the wines of Sena wine are the world's highest and most famous. Is not only a Sena quality, at the same time, Sena aged potential and chateau overall ascension, represents to the success of the Chilean wine industry has added a thick.
Cofco name zhuang hui: make a famous wine tasting super IP
According to the data, there are now 150 million middle class in China, with a future of 350 million middle class. They will be the core consumer of fine wine. A new generation of middle class, are trained in higher education, held a group of unique pursuit of quality life, their choice of wine, not only look at big or price, but personally, personalized, more, because of the high-end wine will continue to benefit from.
China is now considered is one of the very important high-end wine market in the world, the entered xi 'an such high-profile tasting is SENA winery for cofco name hui zhuang.
Since 2014, just three years, cofco, zhuang hui has become the number one China imported wine, not only big, also performed very well in the field of fine wine, because of its fine wine business price is flat, stable, fidelity, now has become a bordeaux, napa quota zhuang most importers, also gain the trust of the domestic numerous merchants distributors, for the development of China's chief is commodity zhuang operating platform.
It is understood that as an international well-known wineries for the Chinese market important support of strategic partners, like lafite, mouton, margaux, latour, palmer figure by domestic consumers familiar column level of zhuang, every year for cofco zhuang hui's customers and consumers more promotional tour reception is played all over the country.
Moreover, there are tens of thousands of wines around the world, and few people have the energy to spend a lot of time carefully. In this case, the authority score is particularly important. To provide consumers with more authoritative boutique wine consumption experience, cofco, zhuang hui bordeaux wine also in hand, the new emperor, the world's top wine critic James Suckling, exclusive introduction of JS all wine, articles, and video content, such as, translated and published by a professional team, practitioners, for wine lovers, as well as consumers, development of the new media is convenient way to pluralistic, provide the most professional and timely, the most worthy of reference wine content, high authority information, etc.
Cofco, zhuang hui, general manager of the international wine Li Shiyi argues that today's wine market environment, consumer is more and more mature, rational, along with the people's growing quality and individuality demand and the huge rise of the middle class, the fine wine market is recovering. Zhuang hui in cofco name has a lot of "king of wine", aussino, under the premise of wine master promotion platform, also the ability to continuously improve our service, provide a better experience for dealers and consumers. In solving the fine wine fidelity to the spot at the same time, further promote the fine wine in the popularity of the domestic consumer, let consumers can buy high cost performance in the domestic light, quality assurance is name.
